Customization Options: Ad Personam for the 2026 Lamborghini Urus near Riviera Beach


The 2026 Lamborghini Urus is not just a high-performance SUV, for many owners, it’s also a deeply personal expression of taste, style, and identity. Thanks to Lamborghini’s Ad Personam customization program, buyers of the Urus can tailor nearly every detail to their liking. Whether you’re in Riviera Beach or anywhere else, here’s what you need to know about making your Urus truly your own.


What Is Lamborghini’s Ad Personam Program?

The Ad Personam program is Lamborghini’s signature customization service, allowing customers to create bespoke, one-of-a-kind vehicles. From colors and materials to finishes and design elements, the goal is to deliver an SUV that’s uniquely tailored to the owner’s dream and vision. Lamborghini’s Ad Personam Studio, based at the brand’s Sant’Agata Bolognese headquarters, gives buyers a hands-on, immersive experience. With the help of a dedicated specialist, customers explore color swatches, feel different leathers and technical materials, and even preview their designs in real time via digital tools. 

Exterior Customization: Unleash Your Palette 

One of the most exciting aspects of Ad Personam for the Urus is the extensive range of exterior color options. Beyond standard and matte paints, Lamborghini offers: 

  • Ad Personam special finishes: custom hues crafted just for you. 

  • Unique graphic liveries: create a two-tone or multi-tone design that reflects your personal aesthetic.  

    Special paint techniques: including crystalizing finishes (sparkling effects) and “fading” techniques where colors blend into one another.  

    Carbon fiber elements: Lamborghini can apply exposed forged/composite carbon panels — roof, mirrors, and more — in matte or gloss, giving both a performance edge and visual uniqueness.  


Interior Craftsmanship: Bespoke Materials & Finishes 

Ad Personam doesn’t stop at the paint. Lamborghini also offers a wide array of interior customization options: 

  • Premium leathers: Choose from high-quality semi-aniline leather or more technical materials, such as Corsatex, that combine luxury with durability.  

  • Customized stitching and monograms: Add your initials, hand-stitched logos, or unique embroidery for a personal touch.  

  • Advanced materials: Use forged composite (Lamborghini’s carbon-fiber-based patented material) in interior trim to give structural elements a supercar feel.  

  • Personalized built-ins: From door sills to dashboard plaques, Ad Personam can customize finer details (kick plates, trim pieces) to match the theme of your design.  

Wheels, Trim, and Accents 

Beyond color and materials, there’s even further customization available: 

  • Rim finishes: Choose from exclusive Ad Personam finishes on wheels (e.g., shiny silver) that may not be available in standard catalogs. 

  • Brake calipers: Match or contrast caliper colors to your exterior; a small detail that can dramatically affect the car’s overall look. 

  • Carbon fiber trim: You can specify exposed carbon fiber (matte or gloss) for parts like the roof, mirror caps, rear frame, and more, channeling a sporty, performance-oriented vibe. 

The Personalization Experience: “Phygital” Studio & Virtual Configurator 

The Ad Personam Studio now spans 180 sq. meters, allowing clients to physically touch materials, smell leathers, listen to engine roars, and see their design on real vehicles. For those who can’t travel to Italy, Lamborghini’s Virtual Studio lets users configure their Urus remotely, all in real time, with support from their Ad Personam specialist. Now you can have the full experience even if you're still home in Riviera Beach. This “phygital” (physical + digital) experience ensures your Urus design fits your personality while maintaining Lamborghini’s exacting standards. 


How to Get Started with Your Custom Urus at Lamborghini Palm Beach Near Riviera Beach


  1. Reach out to your Lamborghini Palm Beach sales advisor and express your interest in Ad Personam customization for the 2026 Urus. 
  2. Visit the Ad Personam Studio — or schedule a virtual session — to explore colors, materials, and finishes in-depth. 
  3. Work with a Vehicle Configuration Specialist to finalize your design, from exterior livery to interior accents. 
  4. Review and approve your configuration, then place your order. Expect lead times given the bespoke nature of Ad Personam work. 
  5. Accept delivery of a truly unique Urus — one built around you, not just a standard production run. 
  6. Drive your brand new, fully customized Urus through Riviera Beach! 

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