Lamborghini Urus side view

New Lamborghini Urus paint shop in Sant’Agata Bolognese

Can you personalize your Lamborghini Urus color?

The Lamborghini Urus has been wowing audiences the world over as the first Super SUV ever. In fact, it is already a top seller for Lamborghini in 2019. With any new model comes new questions from features right down to the paint. This is especially true for a prestigious brand like Lamborghini. Can you personalize your Lamborghini Urus color? Of course you. In fact, Lamborghini just built a whole new paint facility for this purpose.

Lamborghini Urus back and side viewHow many color options is the Urus available in?

For many Urus buyers, the first step in selecting their Urus is visiting the configurator on the Lamborghini website. In this configurator, you will see a wide range of color options. In all you have 11 options to choose from. This is far from all that’s available though.

Through the Ad Personam program with the Urus you can custom create your own color. Whether you are looking for a metallic finish, a matte style, unique graphics, or something else entirely, the Ad Personam program can accommodate and the new Lamborghini paint facility makes it possible.

Read More: What is the Lamborghini Ad Personam program?

Features of the new Urus paint facility

This new paint facility in Sant’Agata Bolognese isn’t a plan, but an already realized facility with over 100 employees already at work and plans for up to 200 employees working in the near future. More personalization options isn’t the only end goal for this new facility either.

The new Urus paint facility is the only facility like it in the world. It uses an advanced artificial intelligence system that applies directly to the paint process. This AI streamlines the process from the warehouse to the paint line itself.

In a normal automotive paint facility, paint waste is a big deal. Standard painting systems typically only apply 40% of the sprayed paint to the vehicle itself. The rest is lost to the air and ventilation systems. The innovative process in place at this new paint facility improves upon the standard systems greatly and applies up to 80% of the sprayed paint directly to the bodywork.

How fast is the Lamborghini Urus?