First created in 2016, TikTok is video-sharing social networking site targeted towards Millennials and Generation Z. On this app you can share short videos that last anywhere from 15 to 60 seconds long. TikTok creators produce comedy videos, makeup videos, dance videos and much more. In 2020, TikTok gained more popularity as people had to stay home due to the pandemic. This resulted in several brands choosing to join the social networking site as well.
Automobili Lamborghini joined TikTok at the end of October making it the first super sports car manufacturer to join the app. Read on as we talk about their first posts and why they decided to join.
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